Campaign-"Less coffee for more car"
''Less coffee for MORE CAR'


If you had the choice, what would you choose: your personal dream car, which costs 16,000 euros or exactly the same car, which is 2,000 euros cheaper? At Dick Automobile, you’ll find the latter, namely the best price for your desired vehicle. Find out what our new campaign is all about, what strategy we are following and how our concept looks like.

We focus on efficiency and transparency

Dick Automobile has been established in the used car market for more than 20 years, we have been following the same concept for more than 20 years and for more than 20 years we have been satisfying thousands of customers every year with their new used ones. We are characterized by absolutely fair top prices. Our long-standing customers already know that the vehicles at Dick Automobile are incredibly cheap, as outlet prices are not common in the used car industry. We offer you MORE car, MORE freedom of choice and quick processing for your money.

How much is a coffee worth to you?

In order to steer the expectations of sometimes potential customers in the right direction, we have now launched a campaign that is intended to reflect our corporate philosophy. With the campaign “Less coffee for more car,” we want to convey to our customers that the extraordinarily affordable vehicle sales price is in the foreground. “Less coffee for more car” therefore means you get “more” car for your money and don’t pay for the otherwise long-lasting, talking-intensive and over-rescheduling court tours and coffee offerings. Let’s be honest: Are a few cups of coffee and chats really worth that much to you? If not, then you have come to the right place. Because we rely on efficiency in sales and transparency towards our customers.

Our sales consultants are happy to be there for you when it comes to questions, but whether and what a purchase decision you make stays only with you. As many factors play a role when buying a vehicle that only you know how to balance from a subjective point of view. With us, you can look around without being tempted or even distressed in your decision. Our customers have always come to us for these reasons and we insist on it.

If you have found your individual dream car at our house, the rest is quite simple: Look at the car, get the keys, take a test drive and decide. With our strategy, we bring both you and ourselves some peace and order to the stressful day-to-day sales and show that a little less service for you only means benefiting from a new, very informal car buying experience. Because in the end, you have to leave our company with a good feeling and should be satisfied with your new second-hand vehicle.

And that is what it is all about: The car. YOUR car.

Our philosophy: The Price has priority

We are often asked why we can sell our vehicles so cheaply. There are two factors which play a major role here: Over the past few years, we have developed our own software for in-house digitization, which is adapted and optimized to our processes. With the speed that is possible due to this digitization, we can keep our processes lean and execute them quickly, that’s why it saves work that would ultimately have to be extracted with the vehicle price. Therefore, it has an extremely positive effect on the vehicle sales price. In addition, we can pass on relatively low prices to our end customers by purchasing large vehicle packages.

Above all, these strategic points of pricing are what enable us to make vehicle prices so cheap and with which we differentiate ourselves from other used car dealers. This strategy is how we bring our vehicles to our end customers as cheaply as possible.

We hope that we have been able to bring you closer to our corporate philosophy at this point and know before visiting us what to expect: a friendly staff who will be happy to help you with advice and assistance when asked, great prices and, of course, an enormously large range of vehicles, covering about 500 vehicles on a 30,000 sqm. large company premises.

Have we convinced you with our strategy? Then visit us and experience the special buying experience at Dick Automobile!